For some fun on this Friday, here is a look at some cool, refreshing beverages from the sixties and seventies.Let’s closely examine the yesterday and today design of the Mountain Dew cans and bottles. What a long way the brand has come from the gun-toting mountain man to the now current look. Green glass bottles really limit the colors that work for design purposes but provided a long-lasting brand image.
The type treatment of Mountain Dew is very nice.
Here is the current Mountain Dew bottle. The design edge has moved from the mountains to the x-gamers.
From 1963 we have this SLIM-matesLow Calorie Beverage. This blue and white color scheme really drives home this clinical and dietetic message.
We wrap up with Squirt. Who didn’t love Squirt in the seventies?
The pull-tabs were very difficult to remove and sometimes they were stepped on with bare feet (ouch!) but, a small price for a refreshing beverage!
Once again, the photos are provided by
Roadside Pictures
http://www.flickr.com/photos/roadsidepictures/
And the Creative Commons. http://creativecommons.org/
The pull-tabs were very difficult to remove and sometimes they were stepped on with bare feet (ouch!) but, a small price for a refreshing beverage!
Once again, the photos are provided by
Roadside Pictures
http://www.flickr.com/photos/roadsidepictures/
And the Creative Commons. http://creativecommons.org/
Posts
No comments:
Post a Comment