“Fresh” may very well be the word for 2009. This year has brought a lot of changes to consumer shopping. With consumer confidence at an all-time low, cooking at home, trying private labels and making more trips to big discounters are just a few of the shifts consumers are making. Scan data from retailers reveal how value is trumping luxury with market growth only happening in superstores like Costco, Wal-Mart and Target. Coupon use is up by 10%.
Even personally, I have been cooking more fresh meals at home—and enjoying it. I have explored new recipes and even baked things like savory, blue cheese crackers. (The recipe came from Heirloom Cooking with the Brass Sisters. This is a fun find, if you are a foodie!)
Along with a dramatic drop in restaurant visits, all these things point to opportunity for ready-to-eat and semi-prepared foods. CPG brands that seize this time to sharpen their packaging to reflect their point of differentiation or even get into a new channel, they will find fresh, new consumers.
To further explore this low-hanging fruit, I have collected a few articles with important insights for the packaging industry in 2009. Enjoy!
The Current Consumer Mindset:
Promotions Get Personal: The Coupon Constituency of Today and Tomorrow (NIELSEN)
Consumer Research: Reason for Relevance (PROGRESSIVE GROCER)
Boomers Caught in Squeeze Play (ADWEEK)
The Nutrition Trend:
Albertsons to Tag Products With Nutrition Information (LA TIMES)
Jewel-Osco to Start Labeling Healthy Foods (CHICAGO TRIBUNE)
Smart Choices Program
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