![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVZuppmGUpS0BSTqHLTTYc_wT0wgvY8iL91uiajK-SSVFbtzaz6jixTa1_MI7mIPZQXiHsRjngyyZb3rui4jf1hco8qJF9y-d1xtcv5QZA60CknucRZ09d9SMDvnk3rC8Xqc6_gJqF5lM/s320/2423635849_d62bc59856.jpg)
Let’s closely examine the yesterday and today design of the Mountain Dew cans and bottles. What a long way the brand has come from the gun-toting mountain man to the now current look. Green glass bottles really limit the colors that work for design purposes but provided a long-lasting brand image.
The type treatment of Mountain Dew is very nice.
Here is the current Mountain Dew bottle. The design edge has moved from the mountains to the x-gamers.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3hXgbqoRHET_HjIGfKgPNZ1rpCA8JRpVy90Y15rSm3V4BqnAK7hNXKHlFccQIwjmwU8wdd8NjqYpD9tDVkr3ns6xS95YvncPkH_ageZec06AZKg_f1M3aC45z40ubd0Pmo0KpVifEGwc/s320/mountain+dew.jpg)
From 1963 we have this SLIM-matesLow Calorie Beverage. This blue and white color scheme really drives home this clinical and dietetic message.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_hGOFiDDri1_2four6otl7oqCpXWhsAbOnv621orGJwzDbSplyH7aDkx7HfDpW6zm2ZZqNlaDnq6T7fk8OpbbR1FftqNdtpdspOSV0pJZ-f4U66VQsGEApQ3Ciw4BEWtivlVnzIz_Qak/s320/2618031499_cdfa3860d2_m.jpg)
We wrap up with Squirt. Who didn’t love Squirt in the seventies?
The pull-tabs were very difficult to remove and sometimes they were stepped on with bare feet (ouch!) but, a small price for a refreshing beverage!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgizczXvdyb6kQDiqfRAse6Q8oSfhqd0AFgmOH-7blWueEkb8JQZyp_73apDYYb4AehKadXkX-TmKakU4IkctZn8P2z9znr7TnMW_oML6T4HeHBl24wHUC7jWU1TZIHwi1HTx3gWTu79s4/s320/2618454821_3cd1667feb.jpg)
Once again, the photos are provided by
Roadside Pictures
http://www.flickr.com/photos/roadsidepictures/
And the Creative Commons. http://creativecommons.org/
The pull-tabs were very difficult to remove and sometimes they were stepped on with bare feet (ouch!) but, a small price for a refreshing beverage!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgizczXvdyb6kQDiqfRAse6Q8oSfhqd0AFgmOH-7blWueEkb8JQZyp_73apDYYb4AehKadXkX-TmKakU4IkctZn8P2z9znr7TnMW_oML6T4HeHBl24wHUC7jWU1TZIHwi1HTx3gWTu79s4/s320/2618454821_3cd1667feb.jpg)
Once again, the photos are provided by
Roadside Pictures
http://www.flickr.com/photos/roadsidepictures/
And the Creative Commons. http://creativecommons.org/
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