As a follow up to last week’s story, we tested the new square milk jugs this morning at our office. When I purchased the jug at Costco, the first thing I noticed was the great price. At $2.59, it’s a good deal!After reading all the traditional media news stories on this subject, I fully expected to encounter some problems. However, my first impression was a good one. The Rock N’ Pour jug (as it has been named by its developers, Creative Edge) fit in the door of my side-by-side refrigerator. Since it was the July 4th holiday weekend, my fridge was very full and this was a huge plus!
Next, I took it to the office and the square jug also fit nicely in the door of our office refrigerator, highlighting a winning feature of the new design. On to the testing…
Three people from the office and one small 10-year-old girl tested the jug (rather unscientifically) by using it for everyday purposes. We started with a drinking glass and a bowl filled with cereal. Pouring milk as if we were having our breakfast meal at home, we poured the milk and ate cereal. Out of the first four pours, we only had one slight spill (and it wasn’t the kid!). The tester admitted that he would probably spill milk from any jug.
Looking at the overall structural design of the jug, we could see various advantages to this design. These include using less plastic and being able to ship mor
e by shipping them case less (thus reducing delivery trips and fuel costs). If you want to learn more about this packaging, click here for Packaging Digest’s story.From a designer’s perspective, the design is smart and green. The few adjustments we’d make are to the spout (widening it or adjusting the shape slightly) in order to alleviate some of the minor spilling issues.
We think that this new square milk jug may need some time, but it will probably be around for a long time to come.
Posts
1 comment:
Fun post. I'll have to try one myself sometime.
Post a Comment